Jenny Darroch is
on the faculty at the Peter F. Drucker School and Masatoshi Ito Graduate School of Management where she teaches marketing
strategy to MBA and Executive MBA students. Because Jenny teaches only post-experience students she is adept at drawing from
research and theory in order to solve practical marketing problems in a common sense no-nonsense way.
Jenny is a thought leader in marketing strategy with a special emphasis on marketing
strategies that generate growth. She advises, coaches, teaches and challenges managers and Board members who want to have
their marketing strategies revisited, questioned and affirmed.
An accomplished author, Jenny combines her interest in
marketing, entrepreneurship and innovation in her research program. She has a new book that will be pre-released during Drucker
Week (and then released internationally on January 5th) called "Marketing Through Turbulent Times" in which she outlines the Problems-Solutions framework as a way of generating growth through
Her publications have appeared in leading journals such as the European Journal of Marketing, Journal of Business
Ethics and the Journal of Small Business Management. She recently co-edited (with George Day and Stan Slater) a Special Issue
of the Journal of the Academy of Marketing Science: A Tribute to Peter Drucker in 2009.
Jenny is an experienced speaker
and has spoken at many events ranging from international conferences through to small local chapter or company meetings. She
is available to speak on Marketing Through Turbulent Times and Marketing Strategies for Growth.