HomeSpeaking EngagementsJenny's BlogMeet the AuthorRead the RecommendationsForeword by Rajiv Dutta

 
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Jenny is available to speak on a range of marketing topics including:

  • Marketing Through Turbulent Times: Ten Lessons from the Great Recession
  • Marketing Strategies For Growth
  • The Problems with Marketing Plans (or How to Write Marketing Plans that Work!)
  • The Marketing and Innovation Interface
  • Strategic Brand Management
  • Why Social Media Matters
  • The Drucker Difference: Drucker on Marketing
Here is a selection of recent interviews and keynote addresses:
 
09-2010: Marketng through Turbulent Times - address to John Cohn LLP's Retail Executive Dinner, Los Angeles 
09-2010: Marketng through Turbulent Times - address to the Business Partners Network, Upland, California 
06-2010: Marketng through Turbulent Times - address to the 4th International Global Leadership Conference, Beijing 
05-2010: Marketing through Turbulent Times - address to the Claremont Chamber of Commerce
04-2010: Marketing through Turbulent Times - address to the University of San Diego Executive Leadership group
03-2010: Drucker on Innovation - address to the Vista Chamber of Commerce, San Diego.
06-2009: Marketing through Turbulent Times - keynote address to the American Marketing Association Inland Empire Chapter, CA.
06-2009: Marketing through Turbulent Times - keynote address to the Business Marketing Association in Newport Beach, CA 
11-2008 and 11-2009: Marketing research for the biotechnology industry - 2 day course for Keck Graduate Institute
09-2008 and 04-2009: Strategic brand management - half day course for Pulmuone and Fujitsu USA.
06-2008: Marketing through Turbulent Times - half day course for UCSD Executive Education Extension Program
 
Ongoing: The Drucker Difference - three hour presenatation on Drucker and Marketing. Given to MBA and Executive MBA students, Fujitsu USA and Japan Tourism Group.
 
Radio interviews: KTIE 590AM, BYOB (Be Your Own Brand) Show, KSPA 1510AM 
Other interviews: the Wall Street Journal and Reuters
 
Regular contributor to the Huffington Post. Blog picked up by many other sites, e.g., Newsweek
 
Feedback:
 
"Jenny is an excellent speaker. Her topic was relevant, she is very knowledgeable and an excellent communicator."
 
"I learned a lot from the presentation and made a lot of notes".
 
"Professor Darroch emphasized the importance of a good marketing strategy with disciplined execution, especially during these challenging economic times".
 
"Jenny has a non-nonsense, common sense approach to the challenges facing managers today."
 

Click here to listen to a recent radio interview.