HomeSpeaking EngagementsJenny's BlogMeet the AuthorRead the RecommendationsForeword by Rajiv Dutta


Jenny is available to speak on a range of marketing topics including:

  • Marketing Through Turbulent Times: Ten Lessons from the Great Recession
  • Marketing Strategies For Growth
  • The Problems with Marketing Plans (or How to Write Marketing Plans that Work!)
  • The Marketing and Innovation Interface
  • Strategic Brand Management
  • Why Social Media Matters
  • The Drucker Difference: Drucker on Marketing
Here is a selection of recent interviews and keynote addresses:
09-2010: Marketng through Turbulent Times - address to John Cohn LLP's Retail Executive Dinner, Los Angeles 
09-2010: Marketng through Turbulent Times - address to the Business Partners Network, Upland, California 
06-2010: Marketng through Turbulent Times - address to the 4th International Global Leadership Conference, Beijing 
05-2010: Marketing through Turbulent Times - address to the Claremont Chamber of Commerce
04-2010: Marketing through Turbulent Times - address to the University of San Diego Executive Leadership group
03-2010: Drucker on Innovation - address to the Vista Chamber of Commerce, San Diego.
06-2009: Marketing through Turbulent Times - keynote address to the American Marketing Association Inland Empire Chapter, CA.
06-2009: Marketing through Turbulent Times - keynote address to the Business Marketing Association in Newport Beach, CA 
11-2008 and 11-2009: Marketing research for the biotechnology industry - 2 day course for Keck Graduate Institute
09-2008 and 04-2009: Strategic brand management - half day course for Pulmuone and Fujitsu USA.
06-2008: Marketing through Turbulent Times - half day course for UCSD Executive Education Extension Program
Ongoing: The Drucker Difference - three hour presenatation on Drucker and Marketing. Given to MBA and Executive MBA students, Fujitsu USA and Japan Tourism Group.
Radio interviews: KTIE 590AM, BYOB (Be Your Own Brand) Show, KSPA 1510AM 
Other interviews: the Wall Street Journal and Reuters
Regular contributor to the Huffington Post. Blog picked up by many other sites, e.g., Newsweek
"Jenny is an excellent speaker. Her topic was relevant, she is very knowledgeable and an excellent communicator."
"I learned a lot from the presentation and made a lot of notes".
"Professor Darroch emphasized the importance of a good marketing strategy with disciplined execution, especially during these challenging economic times".
"Jenny has a non-nonsense, common sense approach to the challenges facing managers today."

Click here to listen to a recent radio interview.